How Should A Small Business Build Its Website?

Don't Make Usability An After-Thought:
Of course when you are new, you would want instant results of fame. This would drive you towards building an SEO-friendly website to be the top priority in search engines. This is a great thing, but don't ever let go of your website's usability. You are new and what you mostly need is the user's attention and trust. In whatever manner you design your website, be sure to make it user-centered.
The gains of planning usability into your website increases end-user satisfaction and reduce long-term development costs (costs of fixing and maintaining poorly designed websites later on)
Create To Sell:
Your website's main purpose is to sell what you offer—whether products or services. If your site fails to do that, there's no point of having it at the first place! Make your visitors comfortable and compel them to buy. What you can do is give them full details about yourself, probably on your "about us" page. Address to them in a communicative language and give them an option to contact you back for any suggestions or any other reason. Be concise, you don't want to bore them with petty details.
Make Your Site Speak For Your Business:
The home page of your website should be neatly organized with having a good design and solid meaningful content. Tell your visitors what your business, products, and services are all about. Enlighten the features and plus points your business in detail. Remember, your website is your sales person and business spokesman, don't let this opportunity go to waste.
Emphasize Your Competitive Advantage:
There is always something that makes you unique from your competitive market. The key is to acknowledge that "something" and bring it forward to the visitors. There is an ideal chance that your small business may give the visitors exactly what they want and didn't find it anywhere else. Tell them how they can make the best choice by choosing you.

Don't Forget Your Brand Identity Is Important:
Don't forget to place your logo and colors on your site. Colors and logos are important in determining your brand identity and they connect your site to your other marketing materials. Use a consistent and simple design for each of your website pages. Position your logo and navigation elements at the same place on every page; this will divert your visitor's attention towards the content entirely, saving you from designing complexities.
Your Site Should Provide Solutions:
Remember, your visitors have many questions to which they want effective and reliable answers. Don't confuse them but explain how you can solve their issues by providing successful solutions. Be as much supportive as you can, this will enhance your credibility and make your visitors deal with you without hesitation. It is also good to include any experience you have had in solving problems of your earlier clients. Include client testimonials for verifications if you can; nothing is more effective than showing what actually the reality is.
If you choose a professional web designing firm to build your website, make sure they are aware of these tips while creating your website. As you are new, they should understand your business requirements and how it can be given maximum exposure through your website. You need a Web designer that is capable of producing a site that will work well for you.